NAB Brand

I have worked on many NAB Brand campaigns during my time at Clemenger BBDO Melbourne.

The first one was the hardest to crack. It was a huge departure from the current NAB advertising of the time. The client gave us the licence to use humour, something they had been avoiding for a long time. The resultant TVC contained a singing Yeti, which got the attention of our audience.

This campaign installed trust in us with the client and paved the way for the ground-breaking NAB Break Up campaign and many more NAB retail campaigns to come.

Our first brand campaign for NAB - Creative team: James McGrath, Ant Keogh, Seymour Pope, Cam Harris, Rohan Lancaster, Darren Pitt.

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2013 NAB Brand Campaign - Creative team: James McGrath, Ant Keogh, Julian Schreiber, Tom Martin, Rohan Lancaster, Darren Pitt.

Outdoor poster

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Internal brochure to explain the idea and strategy to NAB staff

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Double page press ad

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Full page press ads

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