Optimum Canine Active

Australians are more health and fitness conscious than ever, but our pets are often being forgotten. 1 in 3 dogs don’t get walked weekly.

With this in mind, we designed an exercise program with Dr Chris Brown and influencer personal trainer, Ashley Freeman to help get Australians and their dogs outside. The program was fuel by Optimum dog food.

We set up a Canine Active website with a fitness program for owners and their dogs. It contained training videos designed by Ashley Freeman, combined with health tips from Dr Chris Brown. Through social media channels we would track the progress of the participants and create a conversation about fitness and a healthy diet.

The long-term goal was to franchise the Optimum Canine Active program where we would have Canine Active boot camps and TV segments to sell Optimum branded merchandise.

Creative Team: Stephen de Wolfe, Evan Roberts, Tom Ellwood, Darren Pitt.

THE IDEA

Online films - launch

Online films - exercise program