M&M’S Time Machine

This campaign encouraged fans to follow the M&M’S as they travelled through time.

Fans could win an exclusive M&M’S watch by finding the distinctive chrome M&M’S lentils that were hidden inside specially marked packs. We designed the M&M’S watch in Australia and then oversaw the manufacturing of it in China.

The fans contributed online by suggesting where the M&M’S could travel to next and this in turn lead to more traffic to the M&M’S Facebook page and Instagram. The M&M’S would then report back through social posts about where they were currently in time.

The campaign was a great history lesson for the M&M’S fans and sales grew by 36% during the promo.

Creative team: Rohan Lancaster, Darren Pitt.

30 sec TVC

M&M’S Time Machine watch and packaging

M&M’S Time Machine watch design

Packaging design

Historical characters - Used in social posts during the campaign

Computer generated images - Before the watch went into production

Watch movement design