Origin energy

Australians are often confused when trying to choose an energy contract.

We decided it was time to take the mystery out of energy by showing an animated fantasy world of energy generation. Then once we had peoples’ attention we directed them to the Origin website where they could discover five new ways to control their energy.

This integrated campaign included TV ads, online films, targeted online banners, press ads and outdoor. It led to a substantial increase in traffic to the Origin website and a 32% increase in new customers enquiries.

Creative team: James McGrath, Rohan Lancaster, Darren Pitt.