NAB Unpopular

After the Break Up, the other banks were not happy with NAB. We decided to use this to our advantage and further distance NAB from the other major banks.

We made a TV campaign that showed how NAB Bankers were being snubbed by the other bankers. We also took this into the real world by arranging a PR stunt where NAB Bankers were abducted and tied up to street poles by the opposition banks as pay back. The stunt was picked up by all the national news networks.

Creative team: James McGrath, Ant Keogh, Julian Schreiber, Tom Martin, Rohan Lancaster, Darren Pitt.

60 sec Launch TVC

30 sec supporting TVCs

Outdoor poster

Press ad

PR stunt

Westpac, Comm Bank & ANZ Inaction figures - Direct mail and social campaign

THE IDEA: Toy inaction figures of all the other major banks were sent to the prominent financial journalists and the senior staff at the other banks’ headquarters to highlight that they were still doing nothing to change banking. The Westpac inaction figure would says things like: “We can’t remove those terms & conditions. It says so in the terms and conditions.”
The inaction figures were also posted on Facebook to start a conversation about how Australian banking was being made better by NAB.