NAB Honest Credit Cards

NAB Credit Cards are transparent in the way that they charge interest, unlike the other bank credit cards. There’s an honesty to them.

To reveal how NAB credit cards are honest, we decided to conduct some social experiments to show how honest Australians are. Three experiments were conducted and filmed in Melbourne and Sydney. We came to the conclusion that Australians are an honest lot and so they deserve credit cards to match. 

This integrated campaign consisted of TVCs based on a real-life honesty experiment, online films, a social campaign built around the statistics gained from the honesty experiments and targeted banner ads.

This campaign created a platform for the NAB Credit Card team that would run for many years. It was also the winner of many national and international awards for effectiveness.

Creative team: Ben Keenan, Rohan Lancaster, Darren Pitt.

THE IDEA

30 sec TVCs

In branch poster and social posts